The secret Treasure! – (1)

The secret Treasure! – (1)

Dear Team leader ,manager, or company owner,
Have you ever thought that you might own a secret treasure you know nothing about? What about a mine of gold, or Diamonds' field?! “And where is that? In the fantasy world?!” Actually no, all of this is found in your team members, your company staff, who have lots of hidden potentials that await you to uncover!
It sometimes needs just to clean the dusty surface above them & tease their inner powers to evolve! It simply starts with LISTENING and not to just hear, but to be fully open to their ideas, suggestions, their problems and most important of all is to RESPOND, make sure to make use of everything they say, make them know you appreciate what they say and make them say even more!

I even wonder why all “managers” handle work with the same way everyone else use? People hate work, that’s how lots of people feel, It’s your job to make them ENJOY what they do, not to just finish the job. Come up of ways to make meetings in a different way, let them enjoy their smallest success, join any activity together where you can easily discuss small work issues within. If you can’t come up with new ideas for this, then do not accuse your team of not being creative or problem solvers, because simply you are not!

And Why do you look at your team members as if they are couple of extra hands to handle “YOUR” work?, You have to know that great part of your job as a team leader/ manager is to get these people learn and improve, In order to be able to handle your job one day, So it’s your duty to track their performance and develop ways to make them get better.

Nobody in this whole world can see the whole picture alone, and I’m sorry to say whatever your position is or your experience level, you won’t ever be able to see it alone. You need different people to complete it! Have you ever thought of gathering all the company staff/team members and let them TALK, just to talk about anything and everything, about the company, about its products, about life, economy or political situations …everything.
Believe me this will never be a waste for your time, this will make you see things you didn't know about, make you get in touch with everyone that works inside your company and might help you to complete the missing puzzle piece of why sales are falling or why customers hate your new display!

In a nutshell you own it all inside your company, all what you need in order to reach your great objectives, it starts with the great powers in the people around you, you only have to be the Orchestra conductor who knows the capabilities of each instrument, knows how to use it well, swings his magical stick to keep the tones as planned, stands between the Orchestra members sharing their moments of failure and success and Always, always there for rescue at any moment!

Sales people and Hitman Job!

Sales people and Hitman Job!

Sometimes I feel sales people are undercover hitmen! They keep watching the customer through their spyglasses, seeking his point of weakness and then BANG! The customer Drops dead! Poor customer… but no, actually the hitman is the poor one, customers’ will definitely have a better place in heaven of what they face with sales people and C.S agents but that is a delayed story to be discussed;

Our poor hitman planned the whole job just to empty the customer’s pockets, seeking anything he may find with him, maybe just 5 pounds, maybe 50 pounds! But he simply didn't know that the dead body in front of him owned castles, fleet of cars or maybe just a long list of other possible “TARGETS!” and our hitman will reach none of all of this!

That’s how I personally describe what goes around with sales people, they only want to sell! Regardless of the customer’s real need, & even if the customer will figure out their lies once he gets home, starts using the product and feels disappointed, regardless of how many times he will share his bad experience with everyone he knows, his friends, family, even his car mechanic, and with one click on the post button on FB or Twitter, The company/brand life is OVER!

 Actually this whole problem is not only the sales people mistake, actually they are the least to be blamed, It’s their supervisor’s problem and the management problem, How is that?! It’s your problem dear business owner who could not make these sales people understand how precious the customer is when alive, NOT when dead! Meaning: long relationship with customers is far valuable than the hit& run job that sales staff do! It’s your problem Mr. supervisor who couldn't put a well designed process for tracking what your staff do, a work environment and an understanding that makes them feel passion in what they do, make them give the customer a truthful smile not a fake one! It’s your problem dear management who couldn't deliver your main vision to all those who work in your company, and preferred to lock it in your own treasury box! That doesn't mean that sometimes it’s the sales people problem, but again if so, Mr. Supervisor, what did you do about that?!Nothing! You just felt happy with the sales records they made, and overlooked the long run side effects!

 Guys, do not blame the customer now if he was smarter than you are and figured the whole game out, at the end he will find his what’s like “witness protection program” in our case it shall be “Customer protection program”, which will be your competitor’s brand who truly cared for him and that’s when you won’t even get the 50 pounds that are in his pocket!

Why does the company I work in pay me money?!

Why does the company I work in pay me money?!

Well yea I do ask myself that question a lot, I only go to work to have fun and enjoy what I’m doing!.Lots of my friends wonder why I’m thinking of what’s so called “work” as 24/7 duty, why I’m talking about it as if it’s my crush, eyes sparkle & heart beats increase!

Maybe because they never tasted how it’s like to be passionate about something, to love it and feel yourself in each piece of it, to feel that each gift god granted you were for a reason, and that thing is the reason!

I’m a modest marketer who have modest experience in marketing, but what makes me “me”, is not how many years I worked,neither how many books I read, neither how many studies I made, It’s about that crazy obsession about marketing, Once I handle a brand I get so loyal to it, I polish it well and let its great features shine, same as when you put new clothes on your kid in the first day to school, look at him and feel “PROUD”!

Sounds great RIGHT?! Well that’s never a one man job, and I’m that person who believes teamwork goes beyond doing work together, it’s about being the never broken link, the honest care, love and the belief in each member’s potentials that will definitely add to the whole team!

Well you might be asking why “Marketing” specifically? I might answer you,”you don’t choose whom you love either! But well no, that’s not my answer, actually think of it well, whom are the customer mind reader and interpreter?! Who can dig into deep and grab your company/brand best features? Who carries the magical stick that turns a dull rock into the most desirable thing in the world? I guess now you know the answer, they are “Marketers”, and NOT any marketers , recently a lot of people entered the field because they find it JUST interesting, well bad news for you guys, That’s not marketing you playing with, the only way to shine in marketing is not only to love it, but to get insanely heavily crazy about it!